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Deceptive Business Practices

A.R.S. 44-1522 — deception in a sale or advertisement is unlawful whether or not anyone was misled

Whether or not anyone was misled. Any deception, deceptive or unfair practice, fraud, false pretense, false promise or misrepresentation, or concealing, suppressing or omitting a material fact meant to be relied on, in connection with the sale or advertisement of merchandise, is an unlawful practice, whether or not anyone was in fact misled, deceived or damaged.

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Courts may look to the Federal Trade Commission's and federal courts' interpretations of the federal trade practice laws as a guide.

After investigating, the attorney general may seek an injunction, and the court may order money or property acquired by the unlawful practice restored to the people it was taken from, including by appointing a receiver.

Sources for this section (2)
  1. A.R.S. 44-1522 — Unlawful practices
  2. A.R.S. 44-1528 — Remedies; injunction; other reliefs

Legal information, not legal advice. Verified as of September 2026. Applying it to a particular situation is the work of a licensed Arizona attorney.

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