Unfair And Deceptive Practices
SDCL § 37-24-6 — fraud, false promises or a hidden material fact in a sale, actual damages, and four years to sue
It is a deceptive act or practice to knowingly use fraud, false pretense, false promises or misrepresentation, or to conceal or omit any material fact, in selling or advertising merchandise, whether or not anyone was actually misled.
A price cut. An advertised price reduction either states the basis for the claim, or the item was offered at the higher price for at least seven consecutive business days in the sixty-day period before the advertisement.
A person adversely affected may sue for the actual damages it caused. No action may be brought more than four years after the conduct occurred or was discovered.
The attorney general enforces the chapter as well. A particular purchase is a question for a licensed South Dakota attorney.
Sources for this section (3)
- SDCL § 37-24-6 — Deceptive act or practice; Penalty
- SDCL § 37-24-31 — Action for damages brought by person adversely affected
- SDCL § 37-24-33 — Limitation of actions
Legal information, not legal advice. Verified as of October 2026. Applying it to a particular situation is the work of a licensed South Dakota attorney.