Unfair and Deceptive Practices
Section 57-12-10 — actual damages or $100, and up to three times or $300 when willful
Unfair or deceptive trade practices and unconscionable trade practices in the conduct of any trade or commerce are unlawful under the Unfair Practices Act.
Who handles this in New Mexico: New Mexico Free Legal Answers and Senior Citizens' Law Office; and legal aid programs, lawyer referral and the state offices, listed in the New Mexico directory.
A person who loses money or property because of a practice the act makes unlawful may sue for actual damages or $100, whichever is greater. Where the practice was willful, the court may award up to three times actual damages or $300, whichever is greater.
A person likely to be damaged by such a practice may get an injunction without proving monetary loss or intent to deceive.
Sources for this section (2)
- NMSA 1978, § 57-12-3 — Unfair or deceptive and unconscionable trade practices prohibited
- NMSA 1978, § 57-12-10 — Private remedies
Legal information, not legal advice. Verified as of November 2026. Applying it to a particular situation is the work of a licensed New Mexico attorney.