Unfair and Deceptive Practices
5 M.R.S. § 213 — damages and attorney's fees, after a written demand 30 days ahead
Unfair methods of competition and unfair or deceptive acts or practices in trade or commerce are unlawful, read in the light of the Federal Trade Commission Act.
Who handles this in Maine: Maine Attorney General, Consumer Protection; and legal aid programs and the state offices, listed in the Maine directory.
A person who bought or leased goods, services or property mainly for personal, family or household use, and lost money or property because of an unlawful practice, may sue in the Superior Court or District Court for actual damages, restitution and an injunction, with a jury in the Superior Court.
The demand letter. At least 30 days before suing for damages, a written demand naming the claimant and describing the practice and the injury is mailed or delivered to the business. A claimant who later does no better than a settlement the business offered recovers no fees or costs after that offer.
A consumer who proves a violation is awarded reasonable attorney's fees and costs, whatever the amount in controversy.
Sources for this section (2)
- 5 M.R.S. § 207 — Unlawful acts and conduct
- 5 M.R.S. § 213 — Private remedies
Legal information, not legal advice. Verified as of October 2026. Applying it to a particular situation is the work of a licensed Maine attorney.