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Unfair and Deceptive Practices

KRS 367.170 — unfair, false, misleading or deceptive acts in trade are unlawful

Unfair, false, misleading or deceptive acts or practices in any trade or commerce are unlawful, and unfair here means unconscionable.

  • KRS 367.170
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  • A person who bought or leased goods or services mainly for personal, family or household use, and lost money or property because of such a practice, may sue for actual damages.
  • The suit goes to the Circuit Court where the seller does business, where the buyer lives, or where the deal happened.
  • The court may grant equitable relief and award reasonable attorney's fees and costs to the prevailing party, and punitive damages are not ruled out.
  • KRS 367.220

The suit is brought within two years after the violation, or within one year after any action of the Attorney General ends, whichever is later.

  • KRS 367.220
Sources for this section (2)
  1. KRS 367.170 — Unlawful acts
  2. KRS 367.220 — Action for recovery of money or property -- When action may be brought

Legal information, not legal advice. Verified as of October 2026. Applying it to a particular situation is the work of a licensed Kentucky attorney.

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