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Unfair and Deceptive Practices

Iowa Code § 714H.5 — actual damages, costs and attorney fees for a consumer who loses money to deception

No one may engage in a practice they know or should know is unfair, deceptive, fraudulent, a false promise, or a concealment of a material fact, meaning others to rely on it, in advertising, selling or leasing consumer goods.

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  • A consumer who suffers an ascertainable loss of money or property may sue for actual damages.
  • When the consumer wins actual damages, the court awards the costs of the action and reasonable attorney fees.
  • The court may also order injunctive relief to protect the public.
  • Iowa Code § 714H.5
Sources for this section (2)
  1. Iowa Code § 714H.3 — Prohibited practices and acts
  2. Iowa Code § 714H.5 — Private right of action — damages — statute of limitations

Legal information, not legal advice. Verified as of October 2026. Applying it to a particular situation is the work of a licensed Iowa attorney.

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